The Challenges and Changes in The Media and Communication

 Nara Sumber : Bapak Widyatmoko Kukuh S

 

Pentingnya komunikasi terlihat dari semakin inovatifnya perkembangan teknologi komunikasi itu sendiri. kalimat diatas mengambarkan bahwa perubahan tidak terjadi karena habisnya suatu masa, tetapi karena munculnya penemuan baru.

According to recent survey:
- Although crime,disaster,and sport is still " sells"
- But education,lifestyle and health in becoming "in"
- Politics and business is "losing"
- Media is starting to "look n listen" to the new age audience.

New way
-Participation age
-Media consumers in control
-Advertising to targeted audience
-Customizable products
-Publish once and distribute many ways
-Content is king
-Differentated content
-Marketing focus on preference,purchase and retention (cost per lead,cost per click)
-Convenience is essential.